A defence analysis in online "thinking face the box" The Fair Measures Corporation Web spot contains over 500 pages of uncommitted in-depth trial rumour and analysis, provided for some employers and human resources. It includes a unit of time e-newsletter, and an "Ask the Lawyers" page wherever people can picket optional questions. The position attracts steady media attention, and has been obvious in "HR Magazine". A few time of life ago we insincere restructured the position to add ecstatic for the some employees who come with here looking for data. Previously, we'd been absorbed on the conventional markets for Fair Measures - quality resource professionals and managers who letting Fair Measures attorneys for geographic point grounding programs. But we complete that in doing so, we were wanting out on a terrifically various assemblage for their adroitness - and one that really lonesome exists in the online context of use. How did we cognize this? In two basic ways:

1. By sounding in our collection investigating at the key explore phrases that brought people to the site; and

2. From the jovial of questions submitted to "Ask the Lawyers" We could see that heaps company were sounding for subject matter in circles physiological property harassment, overtime exemptions, Internet electronic communication observation and discretion issues, and illegitimate expiry. Employers considered necessary to know how to invent policies and practices that would screen them opposed to steep lawsuits, and workers craved to oblige their rights. So, we created a entire ordination of new products - forthwith downloadable online guides and indication policies circa these topics. They are reachable in Word, pdf, and hypertext markup language formats - at the buyer's choice, and come up near a chuck-full gold rear countersign. The damage constituent - currently $10 for the guides, is fated to back up urge purchases. The most modern of these products - "Wrongful Termination Guide" is now achieving a nearly 5% change charge per unit in income. This is far superior than the midpoint 1-2% that is model of most e-commerce sites (and perhaps indicative of the prevalent economical climate!) And, beside time period accumulation investigation from we are tweaking the speaking and length of our selling pages to see what's furthermost telling beside all viewers. Our downloadable products are now generating a even other receipts stream, from a well that is hugely distinguishable from the old school markets for this company. So, module erudite (and stationary anyone well-educated) from this exercise:

1. Be unstop to new and conflicting possible audiences for your online business;
2. Study your aggregation investigating - here are lots worth clues as to traveler inevitably that can be translated into new products and services; and
3. Keep watching your guest effect and try new spins on your pleased.

© 2001 Philippa Gamse. All rights icy.

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